B Magazine #87 TikTok
TikTok is a global short-form mobile video platform launched by tech company ByteDance in 2017. Capitalising on its algorithm that generates recommendations based on user interest rather than friend network, TikTok has rapidly risen as a smash-hit entertainment platform. TikTok caters specifically to vertical videos less than one minute in length, and users can easily watch, make, or even recreate content with smart tools like Stitch and Duet. Above all, TikTok is credited for democratizing creativity through its “challenges,” amassing an enthusiastic following from Generation Z.
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Description
TikTok is a global short-form mobile video platform launched by tech company ByteDance in 2017. Capitalising on its algorithm that generates recommendations based on user interest rather than friend network, TikTok has rapidly risen as a smash-hit entertainment platform. TikTok caters specifically to vertical videos less than one minute in length, and users can easily watch, make, or even recreate content with smart tools like Stitch and Duet. Above all, TikTok is credited for democratizing creativity through its “challenges,” amassing an enthusiastic following from Generation Z.
